Illinois Strategic Plan:
Growth & Development – Develop NAMI
Illinois’ membership and leadership throughout the state, ensuring
access to services and supports throughout Illinois’ diverse
Vision / Goals:
NAMI Illinois is dedicated to the mission, vision and values
of the National Alliance on Mental Illness. We are dedicated to
reaching Illinois’ diverse communities and ensuring that all who turn to
NAMI Illinois for help receive appropriate services.
NAMI Illinois is joined by new and influential partners who
provide support and funding to achieve NAMI’s strategic goals and
NAMI Illinois will pursue balanced and diversified funding.
NAMI Illinois’ funding base will be strengthened through source
diversification and identification of new funding streams.
Dependence on any single, dominant funding source (government, corporate,
or otherwise) will be reduced.
Adopt Strategic Plan, Goals and Strategies that reflect the
strong mission and values of NAMI Illinois.
Develop and implement strategies to increase leadership
roles and opportunities for multi-cultural and diverse populations
throughout NAMI, including expansion of NAMI Illinois’s presence within
university campuses, veterans’ facilities, teacher education programs,
medical education programs, etc.
Recruit, enroll, train, support and maintain an annual 20%
increase in NAMI Illinois membership. Develop a membership drive
with NAMI affiliates collaborating with providers, as appropriate.
Work with NAMI Illinois’ Consumer Council leadership to
develop strategies that will ensure a meaningful role throughout NAMI
Illinois. Explore needs related to funding, recruitment, special
projects (strategies and programs for inpatient contacts), etc.
Explore ways to measure and increase consumer and family
member satisfaction and inclusion.
Develop and/or review NAMI Illinois communications to ensure
culturally appropriate messages
Establish and distribute a NAMI Illinois Welcome Pack
Key Measurements - NAMI
has developed and is implementing plans to address the following:
A multi-year plan that targets communities to better serve
Strategies and practices that move beyond outreach to true
A diverse cadre of leaders.
Partnerships with minority and diversity groups,
associations, organizations and institutions to collaborate on mutually
NAMI Illinois materials that are language- and design-
Culturally appropriate programming and resources.
Fund Development –
Expanded relationships with foundations
Shared fundraising models
Additional state funding
Public Awareness – Community leaders and the public increasingly
understand the hope of recovery for all people living with mental illness
and support early identification and treatment, crisis intervention and
acute care, comprehensive community treatment and supports.
NAMI Illinois promotes early identification, intervention
and treatment, education and recovery. Messages of hope and
recovery are central to NAMI Illinois’ campaign and will continue
to lay the foundation for NAMI’s advocacy, programs and outreach.
Educate community leaders to demand early identification,
targeted intervention, and services and supports for people living with
mental illness. All populations increasingly understand the
importance of individual recovery.
NAMI leaders model compassion and empowerment for families
and consumers in crisis and whose needs have remained unmet.
Focus on educational programs and messages that reduce
prejudice and stigma to eliminate discrimination.
Develop media protocols, tools and consistent messages for
NAMI Illinois and affiliates use throughout the state.
Develop and implement education strategies that increase the
visibility of NAMI Illinois and work to make NAMI Illinois a household
Distribute Public Service Announcements.
Publicize individual stories.
Consider the potential of statewide mailers.
Encourage feature stories, editorials and media placements.
Develop a Statewide Events Calendar.
Consider the feasibility of implementing NAMIWalks on a
Analyze the impact of increased education by focusing on
follow-through and evaluation with conference participants from both the
Illinois Conference and Illinois delegation to National Conference
Key Measurements – NAMI
Illinois has developed plans to:
Implement NAMI’s Campaign for the Mind of America to help
people throughout Illinois strengthen their communities by increasing
access to cost-effective, evidence-based mental health treatment and
Use public education messages to achieve visibility and
acceptance, making the NAMI Illinois name familiar throughout Illinois.
Refine internal NAMI operations to support increased levels
of visibility, strengthen connections and enhance relationships with
Develop and implement a strong advocacy program.
NAMI Illinois will seek opportunities to educate target audiences
throughout Illinois. NAMI will empower families and consumers
through customized, state of the art support and education.
Hope of recovery is a cornerstone of NAMI support and
education programs. NAMI Illinois will lead the way in demonstrating
the roles that support, program participation and leadership play in the
Consumers and families achieve personal and family
well-being and recovery through support and education programs that uphold
a standard of excellence.
Develop proposals to fund a Statewide Education Coordinator
to ensure NAMI Education support throughout the state
Increase the number of programs offered and the frequency of
training opportunities for NAMI consumers and NAMI family members.
Develop a recruitment and retention program for NAMI
Strategize methods and develop a comprehensive plan for
involving and maximizing the support of faith communities for NAMI
initiatives throughout the state.
Develop/explore funding to expand NAMI Illinois’ Family to
Family, Peer-to-Peer and In Our Own Voice throughout Illinois.
Key Measurements – NAMI
Illinois has plans that effectively:
Expand support and education programs.
Ensure culturally competent, evidence-based and emerging
science-based practices for family and consumer education and support
Expand collaborations with providers that support
consumer-led evidence-based practices.
Offer In Our Own Voice education program throughout
Illinois, ensuring a presence in veteran’s facilities and
community-based mental health centers and community organizations.
Encourage providers to increase consumer and family
Affiliate Relations: NAMI Illinois and NAMI Illinois
affiliates work together to strengthen one another and achieve strategic
NAMI National, NAMI Illinois and its affiliates act as
integrated, cooperative units working in interdependent collaboration with
one another to create a strong statewide organization.
NAMI Illinois staff and local leaders identify and nurture
emerging leadership, provide on-going skills development, create new
leadership and networking opportunities.
NAMI Illinois will leverage technology to build connectivity
throughout Illinois. We will integrate “high tech” and “low
tech / high touch” to support NAMI dialogue.
NAMI Illinois will keep up with NAMI’s initiatives.
NAMI Illinois will “learn by doing” through voluntary pilots and
demonstration projects, serving as a model for other NAMI state
Meet with representatives of each Illinois affiliate to
assess needs, discuss collaboration and vision a future that strengthens
the affiliate and builds NAMI presence throughout Illinois.
Develop a variety of tools that can support affiliate
initiatives, e.g. volunteer tool kits, sample bylaws and funding
Explore a variety of communications to support networking
and collaboration among affiliates.
Create a NAMI culture that embraces differences as
opportunities to grow, that focuses on inclusion and positive mission
Key Measurements –
NAMI Illinois has developed plans to:
Ensure that collaborative relationships and systems support
growth throughout the organization.
Increase communication among and between all Illinois NAMI
Ensure support for local affiliates to better meet the needs
of their communities.
Ensure that NAMI Illinois affiliates, Consumer Council
members, and staff (both paid and volunteer) are routinely involved in
implementing NAMI’s strategic plan and operating standards.
Support increased computer and Internet access for
NAMI Illinois has an effective, well articulated Legislative Agenda
for Illinois that effectively supports the needs and interests of NAMI
consumers and family members.
NAMI Illinois has well cultivated relationships with key
NAMI Illinois plays a key role in state and national
advocacy in issues related to mental health services, insurance, parity
and other arenas of key impact and interest to NAMI members.
NAMI advocates will effectively address needs of consumers
across their life span in conjunction with NAMI’s Campaign for the Mind.
– NAMI Illinois
Provide clear, concise information and instruction on issues
to assist members in their advocacy efforts.
Improve Legislative Alerts. Develop consistent
messages that encourage and support participation in the legislative
Train and mobilize advocates throughout the state to ensure
Elevate mental illness as an essential election issue in all
Encourage Voter Registration Events / Encourage 100% of NAMI
Illinois members to vote in each election.
Develop the capacity to issue annual news releases and
reports to key opinion leaders, policy makers and the media.
NAMI provides an up-to-date comprehensive legislative agenda
/ platform for affiliates and general members.
NAMI has positive relationships with key legislative leaders
and their staff.
NAMI membership communicates regularly with legislators to
advance NAMI’s agenda.
Networking / Building Relationships: People living with and
recovering from mental illness have access to and benefit from improved
mental health care systems that embrace family and consumer support and
The New Freedom Commission on Mental Health expresses the
key elements of a transformed mental health system and provides a standard
against which progress can be measured. NAMI Illinois will leverage
the New Freedom Commission report to achieve these goals.
Development efforts will be mission-driven and rooted in a
planning process that emphasizes strategic partnerships.
NAMI Illinois has expanded sources of funding, strengthened
partnerships, and developed new strategic alliances to better
achieve NAMI’s education, support, advocacy and research mission, and
has successfully funded the accomplishment of all strategic goals.
NAMI’s visibility and “name recognition” will be
increased and our voice amplified through partnerships.
Strategic goals and key result measures will be developed
and articulated to strengthen partnerships, better inform members and to
support all fundraising endeavors.
NAMI staff and volunteers will collaborate with law
enforcement entities, the judicial branch, and other like partners to
conceptually develop or design expanded initiatives related to: CIT,
Mental Health Courts, Jail/Prison Diversion Programs, Campaign for the
Mind, PACT, etc.
Explore means and mechanisms to analyze community and
consumer needs. Develop a matrix that matches providers to
identified needs and/or documents gaps in services.
NAMI Illinois is driving the positive transformation of
Illinois’ mental health system through collaboration, active
participation and leadership with legislative leaders, state officials,
providers, consumers and colleagues who hold similar values.
NAMI representatives will seek active participation on key
NAMI will work aggressively to advocate for consumer and
family early access to services and affordable housing.