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              NAMI Illinois Strategic Plan: 

 STRATEGIC PLAN

Executive Summary

2014 – 2018

 Annual Plan of Work

2014-15

Mission :
NAMI Illinois is a statewide, not-for-profit membership organization created to improve the lives of individuals and families challenged by mental illness.  In collaboration with NAMI, Illinois affiliates and other like-minded organizations, we influence public policies, provide up to date education and support programs, and increase public awareness and understanding of mental illness.

2015 – 2018 STRATEGIC PLAN

EXECUTIVE SUMMARY

 

The NAMI Illinois 2015 – 2018 Strategic Plan incorporates five strategic goals.  These goals honor the core values and principles of NAMI, the National Alliance on Mental Illness.  This document is an effort to apply them within Illinois .  We intend to meet the ever-changing needs of our communities and challenge current practices as better options evolve.

 

Strategic Goal 1

Build staff and operational capacity, supported by financial resources for NAMI Illinois to implement this strategic plan and achieve organizational goals.

 

Strategic Goal 2

Grow and strengthen NAMI Illinois and its affiliates through growth, organizational development, networking and increased public awareness.

 

Strategic Goal 3

Support NAMI Signature programs and other evidence-based or promising practices.

 

Strategic Goal 4

Empower those in recovery and all who support them; incorporate recovery into the organizational structure of NAMI Illinois and influence others to do the same.

 

Strategic Goal 5

Work for positive change through education.  Encourage community involvement of public officials and constituents.  Develop communications plans / media strategies for planned response to media events.

 


Strategic Goal 1

 

Build staff and operational capacity, supported by financial resources for NAMI Illinois to implement this strategic plan and achieve organizational goals.

 

Strategies:

·        Fundraising Plan

o       Board Finance Committee assumes Fundraising Charge

o       Expand the role of the NAMI Illinois Board of Directors in fundraising.

·        Create Partnerships / Shared Fundraising Strategies with NAMI and NAMI Illinois Affiliates

·        Planned growth / resource development

 

Objective 1.         Create (and annually thereafter, update) a comprehensive NAMI Illinois fund-raising plan that includes revenues from individual donors, membership/affiliate contributions, foundations and corporate sources, partner organizations, mental health service providers and national, state, and local government agencies.  

 

Objective 2.         Partner with NAMI national and affiliates to increase our base of funding resources, including the development of one or more statewide fund-raising events.

 

Year Two Objective:

Objective:            Partner with like-minded organizations to share available infrastructure and staff resources.

 

Strategic Goal 2

 

Grow and strengthen NAMI Illinois and its affiliates through growth, organizational development, networking and increased public awareness.

 

Strategies:

·   NAMI Illinois Affiliate Development / Re-affiliation process that creates meaningful activity and better coverage of all Illinois counties

 

Objective 1.         Lead Illinois affiliates through NAMI’s re-affiliation process. 

 

Objective 2.         Review the distribution of current affiliates within Illinois .  Develop and prioritize areas for new or consolidated affiliates where needed.  (Implementation of that plan will be a Year Two objective.)

 

Objective 3.         Act on every opportunity to promote increased NAMI membership.

 

 

Strategic Goal 3

 

Support NAMI Signature programs and other evidence-based or promising practices.

 

Strategies:

·   NAMI Signature Education Programs

·   Development of education packages that can be simply presented to small or large groups to encourage the expansion of NAMI affiliates and program utilization to underserved communities. 

 

Objective 1.         NAMI Illinois will increase annual trainings for affiliate volunteers (nominated by affiliates) to teach or facilitate NAMI Signature programs to expand their availability in affiliate jurisdictions.

 

Objective 2.         NAMI Illinois will work with Affiliates to develop their readiness to offer new NAMI Signature programs, Ending the Silence, NAMI Homefront and/or Parents and Teachers as Allies.

 

Objective 3.         NAMI Illinois will emphasize program reporting to better:

a.)               demonstrate the scope of NAMI services throughout Illinois

b.)              utilize meaningful statistics to seek funding for expansion of NAMI Education programs.

Objective 4.         Through the re-affiliation process, NAMI Illinois will annually survey the education needs / wishes of NAMI Affiliates and NAMI members.

Objective 5.         During Year One, pilot, and during Year Two, fully implement, NAMI Homefront for Military and Veteran Families.       

 

Year Two

Objective:            NAMI Illinois will create a quarterly newsletter for Education Volunteers to ensure up-to-date information on the status of each Program and to promote NAMI Education Program Conference Calls.

 

Strategic Goal 4

 

Empower those in recovery and those who support them; incorporate recovery into the organizational structure of NAMI Illinois and influence others to do the same.

 

Strategies:

·        Web Based Resources that highlight:

o       Recovery

o       Success Stories

o       Certified Recovery Support Specialists

o       Evidence Based Treatment Programs and Services

·        Lead by example - Periodically review NAMI Illinois’ procedures and practices to ensure involvement and leadership by people living with mental illness. 

 

 

Objective 1.         Create a web-based Recovery Page that will:

·        educate communities about recovery through distribution of information, success stories, and evidence based research

·        educate stakeholders about all Illinois initiatives, consent decrees and the need for the State to maintain its commitment to provide resources

·        ensure that accurate evidence based practices are promoted

·        strengthen and increase promotion of recovery and person-centered planning throughout treatment

Objective 2.         Promote the use of CRS staff in community mental health treatment programs.

 

Objective 3.         Integrate people in recovery into NAMI Illinois’ leadership and statewide advocacy structure.

 

Strategic Goal 5

 

Work for positive change through education.  Encourage community involvement of public officials and constituents.  Develop consistent communications messages / media strategies for getting NAMI messages into communities.

 

Strategies:

·         DMH / State relationships

·         Legislative Advocacy

·         Public Policy Platform

·         Media

·         Involve people living with mental illness in leadership roles

 

Objective 1.         Maintain and strengthen relationships with the Division of Mental Health and other relevant departments of Illinois government, thorough regular meetings with administration officials, Department and Division heads.      

 

Objective 2.         Participate actively in Division and Department workgroups, advisory committees, and other groups involved with the development and administration of Illinois mental health care systems.

 

Objective 3.         Cultivate relationships with legislators; ensure they know NAMI Illinois’ legislative platform.

 

Objective 4.         Update NAMI Illinois’ Public Policy Platform to reflect the ever-changing nature of our mental health systems and ensure involvement of people with mental illness. 

Objective 5.         Hold periodic state workshops and training sessions on how to meet regularly and work effectively with legislators to advance the goals of the organization. 

Year Two

Objective:            Re-establish consumer councils at the state and local affiliate levels. 

Media:

Through press releases, education packets, newsletters and other avenues, disseminate information on mental illness, Illinois ’ mental health systems and legislative items of interest.    

 

Objective 6.         Develop a media map and segment the state for areas media contacts and areas of strength or potential.

Objective 5.         Become more intentional about grooming reporters and contacts within major media markets to help shape unfolding stories.

 

Objective 6.         Develop and distribute periodic editorials throughout the state.      

 

Year Two

Objective:            NAMI Illinois will, in conjunction with local affiliates, develop contacts in each identified media market in major print, radio, and/or television.